Travis Auld talks about his vision to make Melbourne’s Formula 1 race the biggest in the world, including closing streets for a festival. And how he felt about being overlooked as Gillon McLachlan’s successor at the AFL.
Next weekend’s event will feature high-profile music acts Jet, Amy Shark and Empire of the Sun, some of Melbourne’s best pop-up restaurants, and a family park with giant slides, climbing walls and golf simulators. Oh, and a Formula 1 race featuring 20 of the fastest cars on Earth.
“I’m thrilled to hear the grand prix is looking to turbocharge its future – we welcome any ideas to drive visitors into the city and are open to working with organisers to unlock opportunities.” One in four fans of Formula 1 started watching in the past four years, according to F1 statistics. One in three is under the age of 35 and 39 per cent are female, compared with 29 per cent for other sports globally.
“Where they move around the site, where they enter, which parts of the site they return to. That will help us get a better understanding of the capacity,” Auld said. A general admission or “park pass” on Sunday for the race starts at $149. This does not include a grandstand seat. “There’s no doubt that holding an F1 race in a park is not an inexpensive exercise. It’s justified by the size of the crowds we get here,” Auld said.
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