As Labor’s advertising lead during the election, Dee Madigan wanted to use Scott Morrison’s own words against him.
But Ms Madigan does not believe it was actually a bad ad, rather it was the wrong strategy.“And it was on what was a Labor weakness, which is that they seem to be the party that spends money, the only problem is when you double the debt before COVID, and we had an ad ready to go because we knew they’d attack us on that, so we had the calculator ad ready to go.”
“Advertising works best when you kind of show people and lead them to it, you don’t tell them what to think.” “We knew that seat was in danger, we knew that [Liberal candidate] Andrew Constance had local popularity, but we knew his record as transport minister in NSW in terms of shipping jobs overseas was a weak spot,” Ms Madigan said.Labor Party did spend big in the 2022 election campaignThe ALP spent a total of $13.
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