The short video platform is responsible not just for making recipes go viral, but for making bona fide celebrities of its creators.
The medium is so big, and the recipes have become so ubiquitous, that mainstream cooking websites now have dedicated sections for TikTok recipes. Coles even has an aisle for ingredients found on the platform.
Not every creator exists solely on the platform, of course; many established chefs have taken to the medium as another way to grow their audience and reach.
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