'How to Build Product Notifications That Users Will Love' uxdesigntrends userexperienceimprovement
So how do you create product notifications that delight a user no matter how harried? Consider your users and their many different experiences as you design and build your product, not after.Simply put, notifying your users intelligently means serving them the right content, in the right channel, at the right time.
In our scenario, a push notification or an SMS at the right moment is the difference between a missed flight and a user who’s bound to churn and a happy traveler who will probably be a long-term user. Once our user is safely through security and relaxing at their terminal—browsing options for seat upgrades or a deal on their next trip is delightful. Whereas notifying our users as they struggle to get to their terminal with dings and buzzes reminding them to UPGRADE!—spoils an already stressful airport experience.
Think of our first user taking a moment in the car to silence their notifications indefinitely and probably forever, and instead, give users a reason to stay. But what if the text message also said: “click here for rebooking options”? Less of a bummer and actually kind of delightful.Use Notification Analytics
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