The Australian designer has described her new collection with ultra-cheap Chinese giant as “investment” pieces of “very good quality”.
Australian fashion designer Alice McCall has described her new collaboration with ultra-cheap Chinese fashion giant Shein as “very good quality” in comments that have been criticised by sustainability experts and labelled as paradoxical.
Australian designer Alice McCall has launched her second collaboration with fast fashion retailer Shein. “To have these garments available internationally at that price at a very good quality, I’m not scared of the words ‘fast fashion’, you know? And neither is the world, hence why Shein’s been so successful.”, is wary of characterisations of fast fashion as investment pieces.
McCall described her work with the recycled textiles platform as “a really great experience” but she said repurposed fabrics could be very expensive.Shein says it has a commitment to ethical and sustainable practices, but the company has previously been accused of greenwashing, including through The collaboration is Shein’s first with an Australian designer as part of a program called Shein X that partners with 4600 collaborators globally including artists, designers and creatives.
“The problem is we’ve had so many Australian brands close down because they can’t compete with companies like Shein.”
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