Back in July 2006, Scott Morrison was forced out as managing director of Tourism Australia. For 16 years, mystery has surrounded exactly why. Now the woman who sacked Mr Morrison has spoken out. | Jon Faine
Back in July 2006, Scott Morrison was forced out as managing director of Tourism Australia. For 16 years, mystery has surrounded exactly why. Various accounts have been published, based on “off the record” briefings. Exactly what happened has been hush-hush.
Back when Morrison was “Mr Tourism”, Bailey says he showed no respect for his colleagues and he left her – his boss, the government minister responsible – feeling bullied: “He doesn’t have any soft approach.” The backdrop to her losing trust in Morrison is the story of the “Where The Bloody Hell Are You?” tourism campaign. Morrison was in charge, but refused to disclose even to his board or his minister how international ad agency Saatchi was chosen from a competitive field.Former tourism minister Fran Bailey in 2006, the year she sacked future prime minister Scott Morrison from his role as head of Tourism Australia.
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