The results of comparing identical groceries at different supermarkets were hardly surprising to anyone who has set foot in one in the past 18 months. How many more same-same-but-different reports will tell us what we already know?
It was always going to be a matter of when, not if, Coles and Woolworths would fall from the public's good graces.for all the wrong reasons, and countless same-same-but-different inquiries haven't done the supermarket giants any favours with Australian households.
But tacked onto the end of the government's press release was a $1.1 million commitment for consumer group Choice to compare prices across the supermarkets and release its findings every three months for three years. The report hadn't even been publicly released before the supermarkets were questioning how Choice had reached their findings.
But as the saying goes, doing the same thing over and over expecting a different result is the first sign of madness.
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