Electronic Arts will increasingly spend time and resources developing tools that its players can use to create their own content for its video games.
increasingly spend time and resources developing tools that its players can use to create their own content for its video games, co-CTO Marija Radulovic-Nastic tells Axios.EA is organizing its approach to technology in a way that recognizes that its players, as well as its own in-house developers, are crucial creative forces for its games.
She is committed to rehabilitating the rep of EA’s Frostbite Engine, the internal set of game-making tools used for some of its top series, such as Battlefield and FIFA. Some big EA projects, including March mega-release Star Wars Jedi: Survivor, are nevertheless using Epic Games’ Unreal Engine. However Radulovic-Nastic says a “majority” of EA’s games “will continue to be on Frostbite.”Radulovic-Nastic expects AI to have a “big impact” on game creation, to help generate faster storyboarding and concept testing.
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