Stylist speaks to French founder, style icon and beauty mogul Jeanne Damas about the new upcycled collection: Re-Rouje.
. Founded in 2016 by Jeanne Damas, Rouje counts the likes of Sienna Miller and Selena Gomez among its many fans, who love the brand’s could-be-vintage printed dresses, ‘nice tops’ to wear with jeans and retro knitwear that has that certain je ne sais quoi.casual 1.5 million Instagram followers, you’ll know the label is going from strength-to-strength, also having its own beauty line featuring some of Damas’s iconic lip shades.
“For example, in 2022, every month we designed a piece using upcycled fabrics for the benefit of a charity organisation, La Maison des Femmes, in St Denis. While doing this, we got inspired to create this small collection using the previous season’s fabrics to give leftover stock a new lease of life. To be able to use all the unused fabrics, we came up with the idea for the mix and match pieces such as the Silou dress to be able to use them all.
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