Instagram pauses rollout of TikTok-like features following global backlash

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Instagram pauses rollout of TikTok-like features following global backlash
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Instagram pauses rollout of TikTok-like features following global backlash | anthonysegaert

Instagram will temporarily abandon its controversial full-screen feed rollout and recommend fewer posts from profiles that users don’t follow, afterThe changes, which were part of a trial that was roundly criticised for making the app less personal and more like TikTok, attracted the scorn of some of the platform’s biggest celebrities including Kylie Jenner and Kim Kardashian.

“If we’re not failing every once in a while, we’re not thinking big enough or bold enough,” he told the newsletter. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”

“People think of us as a feed app because we started as a feed app. When we launched Instagram, there were no stories, there were no DMs. What’s happened over the last decade is that how people share with friends has changed,” he said.

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