Football's governing body has criticised European broadcasters for offering '100 times less' for the women's tournament, but says unbundling is still necessary.
abc.net.au/news/fifa-defends-womens-world-cup-commercial-unbindling-broadcast/102320570Two top FIFA officials have stood by the decision to "unbundle" the 2023 Women's World Cup from the men's tournament for the first time, saying commercial separation is a necessary step on the path to gender equality in football, even if it has to drag some broadcasters "kicking and screaming" to get there.
Fatma Samoura and Sarai Bareman said unbundling the women's tournament has been a necessary challenge.Infantino even went as far as to publicly threaten a total blackout of July's tournament in these nations if their offers didn't improve, "From the commercial side, it is a change. It's a departure from business as usual, and the way things have been done for years," she told the ABC."Since the reforms have begun and the new team has come in from 2016, we've got a new women's football division, we've got a dedicated commercial strategy, we're ring-fencing specific investments, we're increasing the number of women in decision-making positions.
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