The owners of Australia’s premier fashion event are leaving the runway behind.
Today, the direction of that runway became unclear, as owner IMG said it was abandoning the event after nearly 20 years.
“We navigated a changing industry by introducing new initiatives including the strategic refocus on resort collections, a consumer integrated model that has been replicated globally, waiving participation fees to support designers since the pandemic, and hosting the first-ever Indigenous designer shows.”
“Let’s hope it continues,” said designer Jordan Gogos, who has shown at Australian Fashion Week for the past four years.Gogos is preparing to take part in an exhibition at the Australian consulate in New York, and says that the media attention during fashion week has been a crucial factor in raising his profile as a multidisciplinary artist.“Australian fashion struggles to get that gas, that attention, outside the week. I once made stuff out of cardboard boxes, and it was covered by everyone.
“It’s a sad day for Australian fashion,” Lock said from London, where he operates Ordre, a digital luxury fashion marketplace for wholesale buyers. “When I sold the event to IMG, it was trying to ensure the future of Australian fashion.”
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