In 97 per cent of domestic violence homicides between 2000 and 2018, coercive control had been used by the perpetrator on the victim before their death.
An advertising campaign aimed at raising awareness of coercive control has been launched by the NSW government ahead of new laws making the act a punishable offence coming into effect.
"Coercive control is an insidious and damaging form of domestic violence – it can leave victim survivors feeling isolated, vulnerable, and alone," she said. Some of its signs mentioned in the campaign include perpetrators demanding to know where their partner is at all times, cutting partners off from friends and family members, and creating financial dependency between the victim and perpetrator.The campaign includes the tagline "It's not love, it's coercive control."
"This campaign is vital because it helps build community awareness of coercive control and what it looks like in intimate partner relationships, with the ultimate goal of saving lives.
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