Get the first look at Jacquemus' vintage-inspired summer collaboration with Nike.
“Having this imagery in mind, we designed women’s athleticwear with sensuous details and neutral colors, along with my own interpretation of the Humara — my favorite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” he continued.
No further details on the designs have been revealed but Jarrett Reynolds, vice president of catalyst apparel design at Nike, stated the collaboration had involved “[drawing] from vintage ACG inspiration, the interweaving of Nike Dri-Fit fabric, and [considering] footwear like the Humara, to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus.”
The Nike x Jacquemus collection, described as redefining summer ready-to-wear as “comfortable anywhere, anytime,” comes as Whitney Malkiel, vice president and general manager of Nike Global Women’s, told WWD in an interview on the brand’s 50th anniversary that it would continue to experiment with collaborations as consumers continue to look for comfort and versatility in the post-pandemic world.
“Women are still loving the idea of comfort and versatility. What we’re seeing them do is start to mix it up with something more tailored and structured as they head back into the world and back to work. We’re excited to play into that as we move forward,” she said.
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