'A community is going to form without a brand involved, and this community is going to purchase a Fortune 1000 brand,' predicts jeffkauffmanjr. jeffwilser chats with the founder of parachuteXYZ jumperstweeting. RoadToConsensus for Consensus2022
Jeff Kauffman loved to skydive. He was obsessed. He wanted to connect with other skydiving junkies so he turned to the power of the internet. He used a hot new website to create a hub for this community: MySpace.
Hmmmm. That seemed interesting. Thanks to his social media background, Kauffman’s a whiz at scraping Twitter and using “listening tools” to better understand a topic. So he went to work. “Within three days I understood the entire landscape of who's talking about social tokens,” says Kauffman. “I startedKauffman began publishingon social tokens and the native Web 3 space. People began to read and get it.
For a soap brand, for example, you could actually build an online community and get product feedback in real time. One of the brands I worked on was “Boudreaux's Butt Paste.” Everyone knows that the average consumer has soured on Facebook. But you say that brands have, too. What’s the reason? Then they can take those learnings inside of all their agencies and brands, and start to execute. So, that's the reason Jump exists.The low-hanging fruit is that brands can create communities in Web 3, using NFTs and social tokens. And then they can create experiences around that community.
So, the absolute craziest thing that's going to happen within five years is a community is going to form without a brand involved, and this community is going to purchase a Fortune 1000 brand.It’s going to be hard for the big brands to really execute in a way that’s native to Web 3. When anything gets big and is old, it doesn't move as fast. There are lots of moving parts.
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