JPMorgan has been acquiring start-ups at a steady clip since CEO Jamie Dimon declared last year that he would be 'much more aggressive' in searching for deals.
. With both transactions, the company is diving deeper into a vertical in the hopes of generating loyalty with a specific cohort.
Frank will keep its branding and continue to be led by Javice, who has joined JPMorgan as head of student solutions on the bank's digital products team. The companies declined to say how much JPMorgan is paying for Frank, which hasFrank users tend to be from low-to-moderate income families, and many are women and first-time college attendees, according to a JPMorgan spokeswoman. The tools and content are free; Frank charges schools an annual fee, said Javice.
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