'Keep calm and play on': Businesses perform the COVID-19 shuffle

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'Keep calm and play on': Businesses perform the COVID-19 shuffle
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Jereme Clingan started prepping for the global pandemic three years ago without even knowing it | JewelTopsfield

Jereme Clingan started prepping for the global pandemic three years ago without even knowing it.

As cities across the world go into lockdown, businesses such as Clingan Guitar Tone are changing with the times and coming up with innovative ideas to reconfigure their operations.If you told Martha Tsamis a month ago that she would be overseeing the distribution of hundreds of thousands of surgical masks and packs of hand sanitiser, she would have given you a peculiar look.

The day before Good Friday, Tsamis took a delivery of 60,000 surgical masks, with an order of more than 1 million due next week. “It’s crazy,” she says. “Our iconic precinct and businesses have been devastated but even with the adversity they have been up to the challenge to survive and have quickly pivoted their businesses in creative ways,” she says.

“It’s very weird coming from an industry where you feed off crowds. To suddenly have no one there is an absolute 180 to what we are used to.” But two of her products have enjoyed an unexpected renaissance: the old-fashioned greeting card and house plants. "People working from home want to green it up," she says.

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