Web3 ticketing company YellowHeart has launched a metaverse music venue that it hopes will drive changes in how artists, teams and event organizers release tickets and engage with fans.
Blues artist G.Love will be performing there later this year.
Built on Spatial, the venue is set to host Grammy-nominated blues artist G.Love as its first performer later this year. Fans will be able to use multiple screens to see what is happening in different parts of the venue at once, talk with each other and take part in meet-and-greets before and after shows.
So far it's been the gaming giants that have really pulled people into the idea of an online concert. The most popular virtual events have been held on platforms like Fortnite and Roblox. In August 2021, Ariana Grande’s concert on Fortnite drew 78 million players. Decentraland will hold its secondnext month. Its line-up includes big names like Ozzy Osbourne and Soulja Boy, as well as over 100 artists.
YellowHeart thinks giving control back to artists and fans through web3 technology can address these pain points. It can also offer benefits that can't be programmed into traditional tickets.
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