KitchenAid launches its 2025 colour of the year: Butter

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KitchenAid launches its 2025 colour of the year: Butter
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I grew up watching my mum use her beloved KitchenAid and have fond memories of using it myself to make wondrous cake and cookie creations. KitchenAid’s legendary stand mixer that has stood the test of time, renowned for its high quality, durability and longevity, it is a must for every kitchen. Since 1955, every year KitchenAid announces a new colour of the year to redefine the aesthetic of our kitchens and lives with a colour that goes beyond trends.

According to KitchenAid Australia and New Zealand marketing director Rebecca Edwards, more than half of consumers associate warm yellow tones with the nostalgic feeling of homemade meals. KitchenAid design manager Brittni Pertijs explains when creating the shade for 2025, “we were inspired by warmth and the sense of nostalgia“. “We knew we wanted the colour to feel like a warm embrace, and we found that yellow is significantly more likely to evoke feelings of warmth and joy.

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