Melbourne-based luggage business July, which counts Lachlan Murdoch’s family office Illyria as an investor, is hitting the fund-raising trail as international travel reopens.
Melbourne-based luggage business July, which counts Lachlan Murdoch’s family office Illyria as an investor, is hitting the fundraising trail as air travel wakes up from a two-year slumber.Eamon Gallagher
Sources said the duo were after fresh funds to expand into international markets including the United Kingdom, build their team and for marketing. The round was being positioned as a Series B, following itscash call in 2019 which saw mainstream luggage retailer Strandbags join its share register. A carry on suitcase from the brand costs $325, plus another $65 for personalisation. It also sells bigger suitcases, travel accessories and sets. The products are designed in-house in Melbourne but manufactured at external factories.July has two shopfronts in Melbourne, and planned to open a third store, in Sydney, by year-end. About 40 per cent of its sales were from US clients, while most of the rest occurred in Australia.
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