Lancia shows its Pu+Ra HPE concept during Milan Design Week. It represents the coming decade of Lancia looks and technology.
No swiveling seats here, though. Interior designers worked with Italian furniture maker Cassina on fabrics and textures, resulting in a pair of deep bucket armchairs in wool cloth that look procured from a villa in Via Reggio. They're separated by an armrest that ends in a freestanding table. Elsewhere around the cockpit can be found sustainable wool, velvet, wood marquetry, door panels fabricated from marble dust, and nubuck leather produced without chrome tanning.
S.A.L.A. is a virtual interface that"centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice." Two more futuristic add-ons are"Stellantis' Chamemleon technology" and TAPE, which stands for Tailored Predictive Experiences, that alter the cabin ambience into three modes: Immersive, Wellbeing, and Entertainment.
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