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A law firm is investigating a potential class action against Live Nation and Ticketmaster over allegations of “deceptive” conduct that may have driven up ticket prices for Australian customers. The multinational entertainment company and its ticketing arm use a practice called “dynamic pricing”, a controversial ticket model where prices increase with demand. Dynamic pricing has been blasted by fans and some musicians, with The Cure frontman Robert Smith labelling it as a way to “scam fans”.
“The focus of our investigation relates to whether any laws designed to protect consumers have been breached.” Dynamic pricing is commonly used with airfares and by ride-share companies. However, fans’ main gripe with the practice applied to entertainment tickets is the costs are not seen until the purchaser reaches the front of the queue, where they then must decide as a timer counts down. The Cure’s Robert Smith slammed dynamic pricing as a decision motivated by greed.
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