Lego is partnering with Bluey, the popular Australian-made animated series, to create six plastic brick sets. The sets are set to be revealed this spring and will go on sale later this year. The partnership aims to bring the beloved characters and stories of Bluey to younger builders and families through imaginative play.
, is to be brought to life in plastic brick form with six sets to be revealed this spring before going on sale later this year.
The Australian-made animated series features a family of dogs, including the blue heeler puppy Bluey, her sister, Bingo, and their parents, Bandit and Chilli.“It has been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, the head of preschool at the Danish-headquartered Lego Group.
However, its creator, Joe Brumm, who wanted to make a show similar to Peppa Pig and be watchable for kids and parents, has said that the episode marked a point where he would Brumm, who has said he did not want to keep making the series if he could not continue to replicate the quality of stories inspired by his parenting experiences as the father of two girls, will focus on the feature film but said thatBluey was the most-watched show on Disney+ globally last year, and the number one kids show on CBeebies and ABC in Australia.
The Lego deal marks the latest expansion of the franchise. BBC Studios handles brand licensing, with millions of books and toy spin-offs sold annually.
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