The former 7.30 host has shared her thoughts on some of the greatest challenges facing the media in a landmark public address.
host told the room of around 400 media executives and journalists at Sydney’s Doltone House that the public is losing interest in stories media organisations are telling.“All media organisations, from the ABC to News Corp, are being affected by news avoidance and declining audience trust,” the three-time Walkley Award winner said. “The media overall is close to the bottom of the trust index.
“Let’s have the guts to look that in the face ...
“But in avoiding these pinch points and unresolved areas of culture where our anxieties and our painful dilemmas lie, we aren’t just failing to do our jobs, we are missing our greatest opportunities. The risk of not taking risks is something worse. Not just failure, but a kind of loss of integrity. I particularly agree with Louis Theroux on that last point. Saying no to delivering this lecture, or standing here and delivering something that offends nobody, would be the safer, easier path.
I believe that becoming a journalist means you relinquish the right to be an activist, even on important issues you really care about,” she said.Sales said the hardest time in her career to be impartial was during Australia’s same-sex marriage debate because of “how much I love my LGBTQI friends and how important that issue was to them”.
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