After staging the most successful event in the short history of Greg Norman’s Saudi-backed tour, the Adelaide tournament could be on the move.
The Saudi-backed LIV Golf tour wants its Australian event – the most successful so far in the mega-money concept – to be moved to an earlier date for the launch of its 2024 season.
This year’s tournament in April was the richest golf event ever held in Australia, but the next edition could take place two months earlier. Speculation was rife earlier this year that Greg Norman’s league would look to add a second Australian event to its schedule next year. A LIV Golf source, who is not authorised to speak publicly about negotiations on programming, said Adelaide was being discussed as its launch event next year.
LIV Golf’s opening event for 2023 was held at Mayakoba in Mexico, but it didn’t have the same buzz as Adelaide. LIV executives also believe there are other benefits to having the Australian trip earlier in the year.It would mean its best players wouldn’t be forced to make a long-haul flight in the middle of majors season – this year’s tournament was held two weeks after the US Masters – and the course would also present a tougher challenge for players in the drier summer climate.
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