Hiring costs for presenters such as Nigel Farage and Jacob Rees-Mogg balloon while advertisers stay wary of right-leaning channel
since launching in June 2021 and has found it difficult to win over advertisers wary of its reputation as the “British Fox News”.misleading viewers about Covid-19 booster shotsGB News made £3.6m in turnover over the year, with the two biggest streams made up of £3m from advertising revenue and just over £550,000 in digital revenue.
Despite the ballooning losses, up from £3m when GB News filed its first public financial report for 2021, the company said it continues to have the support of its backers for foreseeable future. Last August, there was a shake-up among its backers, with the founding investor Discovery selling up, and the existing shareholders Sir Paul Marshall, the Brexiter hedge fund tycoon, and Legatum, the Dubai-based investment company founded by the New Zealand billionaire Christopher Chandler, taking control.
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