Canadian activewear giant Lululemon has become an early investor in Samsara Eco, a company that turns plastics destined for landfill into sustainable materials for yoga pants and T-shirts. Lululemon plans to release a capsule wardrobe made from Samsara's revolutionary materials and aims to eventually have 100% of its range made with recycled materials.
Fashion has a dirty secret it likes to keep that way. Nearly two-thirds of all clothes produced are made from fossil fuels and the industry uses 340 million barrels of oil each year to produce fibres such as polyester, nylon, acrylic and spandex.
Its uses are as numerous as one’s imagination. Fashion, for sure, but any one of the trillion other uses to which plastics are put.With 9 billion tons of plastic waste on the planet, Samsara Eco chief executive Paul Riley says the world is suffocating under the weight of recyclable rubbish. And despite the time and effort good citizens spend each week sorting their waste, only 9 per cent of plastics are ever recycled. The rest ends up as landfill or is burned to generate power.
“Europe has rolled out minimum recycled content mandates that have sparked demand from fast-moving consumer goods companies looking to offload and manage vast plastic waste products,” Riley says.Behind Lululemon’s interest in the technology is its ambition to transform “apparel waste into high-quality nylon and polyester to recreate new apparel again and again”, says Yogendra Dandapure, vice-president of raw material innovation at the company.
Lululemon Samsara Eco Sustainable Activewear Recycled Materials Plastics Landfill
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Lululemon Invests in Groundbreaking Science to Create Sustainable ActivewearCanadian activewear giant Lululemon has become an early investor in Samsara Eco, a company that turns plastics destined for landfill into sustainable materials for yoga pants and T-shirts. Lululemon plans to release a capsule wardrobe made from Samsara's revolutionary materials and aims to eventually have 100% of its range made with recycled materials.
Read more »