Macy's launches marketplace for sellers

Macy's is taking a step in Amazon's direction today with the launch of a third-party marketplace.

Opening up its Macys.com platform to independent sellers and brands enables the company to show customers a wider range of goods without having to warehouse or manage those actual goods.Macy's and other major retailers, which have been stuck with too many goods on hand that they can't sell.

Creating a third-party marketplace could help reduce the risk of that going forward, Matt Baer, Macy's chief digital and customer officer, tells Axios. Doing so also enables Macy's to test different brands, styles and trends with customers, as well as develop relationships with new sellers, he adds.Businesses have access to a self-service type of platform to submit their products for approval and listing.

Macy's ultimately determines which items show up online, and customers who land on a third-party marketplace item on Macys.com sees a description that the product is being shipped and sold by a seller other than Macy's.

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