Triple J’s grip on the youth market has taken another blow with its Melbourne audience share in the key 18-24 age demographic dropping 5.2 points, from a 14.4 per cent share to 9.2 per cent in the fourth radio survey of the year. | karlkwin
A lot of those listeners again headed to Smooth FM.Stablemate Craig Huggins was the most-listened to presenter on FM radio.Triple J’s grip on the youth market has taken another blow with its Melbourne audience share in the key 18-24 age demographic dropping 5.2 points, from a 14.4 per cent share to 9.2 per cent in the fourth radio survey of the year.
Its cumulative audience – a measure that counts as a listener anyone who has tuned in to a station for eight minutes within a 15-minute period at any time during the week – dropped from 624,000 to 548,000, a decline of 12 per cent. The radio survey blues aren’t confined to the ABC’s youth network, however. The national broadcaster’s grip on older listeners was also loosened with ABC Melbourne dropping marginally across the board, down from a 7.3 per cent share of the week to 6.9.
The biggest average audience on linear radio belongs to Stevenson and Howcroft, with 145,000 listeners. Their nearest competitor was Christian O’Connell on Gold, who saw his audience rise from 75,000 to 86,000. His share was up by 1.2 points, to 11.2 per cent.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Marching to a different drum: Young listeners turn off Triple J in drovesThe ABC’s youth network has suffered another significant ratings decline in the fourth radio survey of the year.
Read more »
Smells like a lack of teen spirit? Triple J on the slide as the youth switch offThis time last year Triple J was holding on to a 7.7 per cent market share in the 18-24 demographic. That figure has almost halved in the latest survey.
Read more »
Marching to a different drum: Young listeners turn off Triple J in drovesThe ABC’s youth network has suffered another significant ratings decline in the fourth radio survey of the year.
Read more »
Smells like a lack of teen spirit? Triple J on the slide as the youth switch offThis time last year Triple J was holding on to a 7.7 per cent market share in the 18-24 demographic. That figure has almost halved in the latest survey.
Read more »
'Disturbing' lack of empathy from WA Police executives causing officers to quit in droves, union claimsThe West Australian government rejects claims by the Police Union that dissatisfaction is behind hundreds of officers leaving the force, instead saying it is a sign of the booming economy.
Read more »
Uzbekistan imposes regional state of emergency after deadly unrestGovernment U-turns over plans to curtail autonomy of Karakalpakstan but fears rise tensions may escalate
Read more »