The fast food giant has made a big change
For the first time in its history, McDonald's has decided to remove the iconic smile from its Happy Meal boxes.
This decision comes after a study commissioned by McDonald's found that nearly half of UK children feel pressured to always appear happy, even when they're not. The limited-edition Happy Meal boxes are designed to encourage parents to discuss emotions with their children, reports Wales Online.READ MORE: A Place In The Sun's Jasmine Harman announces huge career move
The special edition boxes and stickers will be available at all McDonald's outlets nationwide, with the stickers being offered in select locations from Monday, May 13 until Sunday, May 19. McDonald's has joined forces with BBC Children in Need, launching a resource hub to support families in discussing emotional well-being with children.
The campaign also highlights a tendency among parents to shield their children from sadness, with 74% of parents feeling it's crucial to prevent their kids from feeling sad.
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