Brown Cardigan are two men from Sydney who run a meme page – and they're the godfathers of the Australian larrikin comedy scene | nickbonyhady
Brown Cardigan are two men from Sydney running a meme page. They’re godfathers of the Australian larrikin comedy scene, giving a key early boost to Tom Cardy andThey're holdovers from the pre-social media internet who made the leap to Instagram and are building a following on TikTok. They can be pugilistic with critics and unlike the vast majority of fame-hungry influencers, are so ambivalent about publicity they will only be photographed wearing balaclavas and without their last names used.
It seems like Brown Cardigan has been pretty critical in The Inspired Unemployed and Tom Cardy getting big. Do you feel like some kind of influencer influencer for a particular kind of very Australian Instagrammer/TikToker? Yeah, we’ve been approached a few times over the past few years from various businesses and individuals with different deals - from partnerships to equity stakes and things in between. It’s something we’ve considered, and an investment of any size would definitely help us turbo-boost the business a bit - not to mention purchasing more of the submissions that come at us every day. But it’s all about it being the right fit and something that doesn’t f -k up the usual flow of what we do.
So we just had to set up the mechanisms for doing that process ourselves. It’s been a bit of a slog - contracts, lawyers etc - but we’ve got it really humming now, paying people real money for their contributions It’s the classic business model - sell some socks, buy some videos. Repeat.
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