Melbourne Victory has been accused of backtracking on a commitment not to accept gambling sponsorship after signing up Ed Craven’s live-streaming site, Kick.
The Victorian government’s responsible gambling body is investigating soccer club Melbourne Victory after it signed a commercial deal with live-streaming site Kick, owned by Rich Lister and crypto casino mogul Ed Craven.
“The foundation takes our Love the Game partnership agreements very seriously and is making appropriate inquiries with Melbourne Victory regarding this announcement,” a spokesman for the government-controlled body said.Melbourne Victory, which is partly owned by Miami-based private equity group 777 Partners, joined the Victorian Responsible Gambling Foundation’s “love the game, not the odds” campaign in 2019.
“Melbourne Victory ... ensures all commercial partnerships meet the requirements of our current partnership guidelines which we constantly review,” a spokesman said. Kick asks users to confirm they are above the age of 18 when viewing certain content, including gambling. “Kick has strong trust and safety controls to protect users from inappropriate content, including preventing children from accessing gambling content,” the company said in response to questions from the. “Gambling is only one of many categories of content on Kick, and is very far from the most prominent ... categories in Australia.”Kick, which regularly promotes Stake.
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