Irish regulator fines Facebook owner €390m after EU rejects argument for use of data to drive personalised ads
a total of €390m , after the EU’s data authority rejected the company’s argument that users agree to receive ads based on their personal data when they enter into a “contract” with its social media platforms via the terms and conditions they sign.business model is compiling profiles of users from their online activity, which enables advertisers to target people based on details such as their hobbies, consumer behaviour and location.
However, the DPC, which has regulatory power over Meta because the company’s EU base is in Dublin, added that it was seeking a court ruling against a further EDPB demand that it investigate all ofThe privacy campaign group Noyb, which triggered the decision after lodging complaints against Meta, said the outcome was a “huge” financial blow to the company, which relied on advertising for 98% of its $118bn turnover in 2021.
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