Meta fined $414M in Europe over Facebook, Instagram targeted ads

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Meta fined $414M in Europe over Facebook, Instagram targeted ads
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Meta said it intends to appeal the decision.

Facebook and Instagram parent Meta was hit with $414 million in fines by European Union regulators Wednesday for violating privacy laws in a potential blow to the social media company’s lucrative digital advertising strategy.

Regulators instructed Meta to bring its data practices within the country into compliance within a three-month period, according to the DPC. The ruling could have major implications for Meta’s operations if users are eventually able to “opt out” of certain ads.Europe is a key market for Meta, which has long relied on ad revenue to bolster its bottom line. The company earned $118 billion in ad revenue in 2021 alone.

Meta argued that regulators have failed to provide “clarity” on what constitutes an appropriate legal basis for data processing in Europe.

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