Mike Amiri is continuing to show his support for the next generation of fashion designers with the launch of the second edition of the Amiri Prize.
“The Amiri Prize is an excellent opportunity for designers from nontraditional backgrounds to elevate their work, have the resources to invest more deeply in their craft, as well as have access to the wonderful people at the brand to cultivate more intention and focus,” Badger said. “Since the day I won the prize until now, I’ve had the opportunity to develop my creative ideas with more ease and greater intention.
Amiri said when he started out in 2014, “we had absolutely nothing — no industry connections, no co-sign, no gimmicks and no backer. We just believed in ourselves and knew that if we did good work we couldn’t be ignored.” Amiri said the inaugural edition, which launched during the height of the pandemic, was a big success. “We launched during COVID-19, and I think that was a particularly creative time for some, because it made people reevaluate what their purpose was. We really saw that in the applications: there was talent but also a strong message behind each idea. The winner, Lou Badger, certainly presented a very strong vision that emphasized her commitment to sustainability and her community.
Those interested in applying need not have a formal fashion education but must have an established brand with a clear point of view. They can fill out an application on the Amiri website beginning Tuesday through July 19 at which point the jury will narrow the list down to three. In late August, the finalists will meet with the judges over Zoom and the winner will be revealed in early October.
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