Farmers in and around the Jamberoo Valley are banding together to do business differently and reduce their dependence on big milk processors
seaside town of Kiama, Jamberoo Valley has had a remarkably wet year, with nearly 900mm of rain in a single month.
But the rise in land values in recent years means dairy farms are now worth more as real estate than for their agricultural production value. Prices have hit as much as $20,000 an acre in the valley as a result of the voracious housing demand that accelerated as the pandemic forced people to rethink their city lives.
. Now the price has risen sharply, but the farmers are struggling to produce enough milk to satisfy their customers. John Fairley’s Jamberoo milk label has given hope to smaller dairy farm operations in the Jamberoo Valley struggling with milk quotas to the larger processors.Sign up to receive Guardian Australia’s fortnightly Rural Network email newsletterFairley saw an opportunity for a distinct Jamberoo milk label that would give dairy farmers in the valley a product to market direct to retailers.
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