Around 85% of people in the UK are spending less on food shopping as a result of the cost of living squeeze, most commonly by looking out for items on promotion, research by consumer group Which? suggests.
Millions of households are skipping meals or struggling to put healthy goods on the table, according to a new poll, with many cutting back on food bills and luxury treats"to navigate the tough months ahead".squeeze, most commonly by looking out for items on promotion, research by consumer group Which? suggests.Even among those who reported living comfortably, 47% said they are taking measures to save money on food.
Among the 9% who said they are finding it"very difficult" to get by, half said their household was skipping meals, as did a quarter of those who are finding the current situation quite difficult. Almost half of all consumers said they are finding it harder to eat healthily compared with before the crisis, rising to 78% of those finding it very difficult financially.
The poll found 42% of households are less often splurging on expensive items, while 36% are shopping around in supermarkets, other stores or online.
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