An online study has found that Australians aged 25 to 40 are the most inclined to ditch the booze this year. 9News
Baby Boomers were the second highest age group, with 67,224 expected to give up drinking.The results have come as no-alcohol beverages are growing in popularity, with bottle shops and venues stocking an expanding range and many mainstream brands releasing no-alcohol versions of their popular beer, wines and spirits.
The global non-alcoholic beer market will grow to be worth around $25 billion by 2025, according to market research from Mordor Intelligence.Rebecca Pike, money expert at Finder, said there was an increasing number of "sober curious" Aussies. "Dry January – or the practice of abstaining from alcohol during the first month of the year – has gained popularity," she said.It's estimated the average Aussie could save over $1971 a year by abstaining from alcohol – roughly $38 a week.
Millions of Aussies drink more alcohol than is recommended, with one in four adults having exceeded the Australian Adult Alcohol Guideline in 2020-21, according to the Australian Bureau of Statistics.
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