NAB has launched a glossy Marvel-inspired marketing push highlighting how the bank helps its customers across three typical money-related scenarios.
NAB has launched a glossy Marvel-inspired marketing push highlighting how the bank helps its customers across three typical, money-related scenarios as the bank seeks customer growth.typically leverage the big four’s perceived failures in customer service in their marketing efforts
The time for a brand refresh and renewed advertising push was right as Australia emerges from COVID-19, said NAB chief marketing officer Suzana Ristevski. Ms Ristevski said NAB can never take for granted that customers know about the bank and what it stands for.
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