Netflix confirms an ad-supported tier is coming
, company co-chief Ted Sarandos confirmed to guests at the Cannes Lions festival that Netflix is adding an ad-backed tier with a lower price. He stressed that the option wouldn't bring ads to Netflix"as you know it today" — as with rivals like Peacock, you'll still have the option to avoid marketing altogether. This is just for people who"don't mind advertising," he said.
The future option is an acknowledgment that Netflix left a large group of customers"off the table," according to Sarandos. The company for the first time in a decade this past quarter, and it's eager to return to growth quickly. An ad-supported plan could help with that goal by drawing in customers put off by Netflix's regular pricing.A Netflix spokesperson told Engadget that the company was"still in the early days" of developing the ad-based tier, and hadn't nailed down its approach. It's all"speculation" at present, the representative added. You can read the full statement below.
"We are still in the early days of deciding how to launch a lower priced, ad supported option and no decisions have been made. So this is all just speculation at this point." All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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