'New normal': Traditional retailers prepare to downsize amid massive online shopping shift

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'New normal': Traditional retailers prepare to downsize amid massive online shopping shift
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Australia's retailers are preparing to shut stores, reduce workforces and reconfigure supply chains to prepare for a fundamental shift towards online shopping | domp simonjohanson

Major retailers are preparing to shut stores, reduce workforces and reconfigure supply chains to prepare for a fundamental shift towards online shopping brought on by the coronavirus pandemic.

Linen sellers Adairs has shifted its entire distribution team from re-stocking its 160 stores to fulfilling online orders, in what chief executive Mark Ronan labelled a "partial pivot".

Chief executive of Accent Group Daniel Agostinelli believes retail will see a "major shift" to digital following the coronavirus recovery. Lawyer and consultant Olivia Hitchens is advising some of the country's largest retailers and landlords. A number of retailers will re-open post-coronavirus with reduced store footprints, smaller front line workforces and a much stronger online model, she said.

"What's going to dictate that is what we find when we open, and we certainly don't expect to be at full strength when we open up again," he said.

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