New research shows what it takes to make society change for the better GoUMaine RSocPublishing
The research, conducted by the University of Maine, University of Maine at Augusta, University of Vermont and Universite Laval in Quebec, Canada, attempted to understand how society can accomplish major, transformative, particularly the kind of social change necessary to tackle the growing problem of climate change.
The model considers factors like the prevalence of adopters and non-adopters in a group; the diffusion of behaviors, both within the group and globally; the strength of institutions supporting the behavior and facilitating its spread; and the cost of those institutions.in a single system, and encourages us to think about social change in a richer way. Large-scale social change is not just policy or behavior, but the emergence of a new self-reinforcing system that combines both.
The researchers found that sometimes the beneficial behavior can spread too far. In some cases, the spread of behavior beyond groups with supporting policy can reduce its perceived success and slow the spread of the policy, thereby limiting beneficial social change overall.
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