Nine has signed a $650 million deal over five years with the NRL, returning the value of the broadcast rights of the ruby league competition to pre-pandemic levels.
who commenced his role in March“We are very pleased to extend our 30-year partnership with the NRL for a further five years. This certainty enables both Nine and the NRL to continue to bring the game live and free to all Australians and to develop the game for the clubs and the broader NRL community,” Mr Sneesby said.“This is an outstanding result as together we build a strong media partnership delivering quality, and free, NRL coverage for all Australians for the next six years.
The new broadcast deal will give Nine three additional matches across the season, resulting in more NRL on free-to-air TV, plus new digital rights to allow for matches to be streamed on 9Now. It is understood the NRL has negotiated more input into the 9Network’s broadcast of the game, with the two set to work jointly to improve and modernise the coverage. The NRL is understood to be extremely pleased with the new deal, which is a significant increase on the discounted rate paid over the last two years.
“This is more than a broadcast deal, it’s a partnership to grow rugby league using all of Nine’s media platforms – television, radio and print. It was a priority for the commission to secure the long-term future of the game,” Australian Rugby League Commission chairman Peter V’landys said.
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