No campaign’s ‘fear, doubt’ strategy revealed

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No campaign’s ‘fear, doubt’ strategy revealed
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Volunteers for Fair Australia are told not to identify themselves upfront as No campaigners as they make hundreds of thousands of calls ahead of the referendum.

published on Monday shows support for the Indigenous Voice slumping to 43 per cent, with voter sentiment swinging against the constitutional amendment in every state except Tasmania.Inglis explained at the meeting on Monday, August 28, that the No camp’s job is to make people suspicious of the Voice and its backers, while the Yes campaign continued to cite academic arguments and documents such as the Uluru Statement.

Advance runs the leading No campaign Fair Australia, which is aligned with the Coalition’s Indigenous Australians spokeswoman, Senator Jacinta Nampijinpa Price. Scripts used by Advance’s 10,000-strong network of phone campaigners show how they are taught not to introduce themselves as calling from “the No campaign”.

“It’s been designed purely for soft voters. If we had put [No] in the opening line … that in itself will scare people, right?” Inglis told volunteers.The script states: “I’ve also heard that some of the people who helped design the Voice proposal are campaigning to abolish Australia Day and want to use the Voice to push for compensation and reparations through a treaty. All of these things raised a few questions in my mind and made me wonder if there was more to it all than meets the eye”.

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