The humour of these accounts feels like a healthier evolution of tall poppy syndrome. The messaging is that Melbourne is an absurd town full of complex and sometimes contradictory people, and we all participate in upholding its strange rituals. | Tara K...
where an “inner north trendy”, depicted as a tiny dog in an artfully patterned top and cap, is juxtaposed with a “South Yarra normie”, represented as a more buff canine.
they did not dream of becoming a famous meme-maker from a young age, but fell into it after being inspired by an old housemate. Initially making edgy political content, they cultivated a niche but highly engaged audience by analysing Melbourne’s queer nightlife and social scenes and have become known for a stream of consciousness, extended-rant format.“I often think about that line, ‘some people have greatness thrust upon them’.
Post-event, her friends quickly lost interest, but the remaining creator has retained the account’s “for the girls” sensibility while fostering a broader audience far with memes about dating, partying and female friendship, as well as the collective doom of the pandemic, mental health struggles, gender inequality, and climate change.
The proliferation and success of Melbourne’s meme community is underpinned by an earnest, shared belief in the actual value of the local scene and its creative outputs. Only those truly committed to the culture would spend hours crafting elaborate jokes about the intersection of natural wine and techno. In doing so, these meme makers are collectively building a self-perpetuating mythology around Melbourne that is strengthened with each share and follow.
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