No talent required in the new and lucrative era of the gentleman amateur | Martha Gill

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No talent required in the new and lucrative era of the gentleman amateur | Martha Gill
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Pierce Brosnan and Robbie Williams are modern-day dabblers gaining undue attention

,’ ” Williams told a newspaper. “So I went down to the art supply shop and bought everything.”

Of course, the arts do not think they are turning themselves into an offshoot of celebrity merchandising. They think they are democratising art, “appealing to the young”, or “at least getting children reading”. They argue that permitting celebrities to cosplay as artists, musicians and children’s authors helps fund the rest of it. That may be true. But in the process they are chipping away at principles they can’t afford to lose.

We are told this is a very modern issue: to do with social media and the attention economy. That might be how we got here, but the phenomenon is an old one and smacks of the 19th century. Watch how contemporary art, for example, has started talking less about “skill” and “talent” and more about “influencing”. An artist’s “influence” is what matters now. Or in other, older, words: their social pull, and social status.

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