The long-term agreement will ensure NRL remains on the screens of its current free-to-air broadcast partner after months of negotiations.
NRL chief executive Andrew Abdo has pledged the NRL’s record broadcast rights revenue will be spread from grassroots right through to the game’s elite players after signing a five-year extension with Nine Entertainment Co for the free-to-air television rights.
The deal will be for an average of $115 million in cash per year with a further $15 million of contra and other non-cash services to be provided. The terms are similar to the current deal that finishes after the 2022 season, which is worth an average of $115 million per year plus $10 million contra. “From a financial perspective, getting certainty for a sport is critical and we now have our major media rights locked in until 2027. That puts us in a position to think about how we can invest to grow and having the most amount of people playing our sport, including touch, tag and tackle for men and women.
The NRL has signed a five-year deal with Nine Entertainment Co for its free-to-air rights until the end of 2027.Nine Entertainment Co lobbied for a return to Wednesday night for Origin matches, which saw a stunning growth in streaming numbers through the business’ Nine Now platform.
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