Shaw and Partners is all-in on wealth and health. But there’s more to its latest deal: elevating competitive surf lifesaving to the Brisbane 2032 program.
Already a subscriber?Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes.
The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Mr Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for. “There’s a strong push for it. We will make sure that we put all our forces behind it – connections from Shaw and Partners Financial Services and through Race One Surfcraft .
Australia’s Iron Series combines swimming, board paddling, ski paddling, and running into one race. It was developed in the 1960s by Valentine Trainer and was a major driver of television ratings in the early 1990s when it was named the Uncle Toby’s Super Series. “We don’t have a marketing department. We do stuff that we think resonates with our staff,” he said. “It’s less about exposure, it’s about taking something and saying, ‘How do you build and grow it?’
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