Discovery Inc.-backed digital publisher Group Nine Media has agreed to acquire women-focused publisher PopSugar, the companies said, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook Inc. and Alphabet Inc.’s Google dominate.
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WSJ News Exclusive | Group Nine to Acquire PopSugar, Continuing Wave of Digital Media Tie-UpsDiscovery-backed digital publisher Group Nine Media has agreed to acquire women-focused publisher PopSugar, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook and Google dominate.
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Group Nine Media to Acquire PopSugarCo-founders Brian Sugar and Lisa Sugar will join the Group Nine executive team.
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Group Nine Is Buying PopSugarIn another digital-media merger, Discovery-backed Group Nine Media has reached a deal to acquire female-focused lifestyle brand PopSugar. The all-stock acquisition will bring PopSugar into the Grou…
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Pop Sugar Acquired By Group Nine Media In Latest Sign Of Digital ConsolidationPop Sugar, a female-skewing digital brand that started off as a humble blog in 2006, has been acquired by Group Nine Media in the latest major M&A transaction to rearrange the digital media sec…
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