An earlier time, an embarrassment of superstars and Ryan Gosling’s live turn will, it’s hoped, boost viewers. But it’s not clear the audience is coming back
On Sunday night in Los Angeles at the Dolby theatre one name from Hollywood’s recent past will ring out louder than any other: notisn’t expected to win beyond Billie Eilish for best original song and another for best costume design , Greta Gerwig’s film has been placed at the centre of an award’s show that is desperately trying to reconnect with its audience.
Arguably part of the downturn in fortunes and viewing figures has been because fewer people are interested in films the Oscars has embraced and championed.gives producers a gift as they attempt to reinvigorate Hollywood’s biggest night: a chance to embrace both the low and high culture of cinema, which millions of people have actually seen.looks nailed on to dominate the evening awards-wise, while Barbie can provide the softer cultural cut-through to a younger audience.
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